The new Toyota Prius powertrain is 90 percent new and improved , the passenger compartment has now a considerably larger volume , there's an optional list of safety features previously featured only in theToyota's luxury Lexus range , and while pricing hasn't been made available for the press , the state of the economy will probably keep it from moving up much.

Cambece declared that despite an crashing world economy and auto sales going down faster than the Titanic , it expects to sell 280,000 in 2009 and 2010— exceeding its previous record of sales , established in 2007. The strategy depends heavily on Toyota's ability to market its message of better and improved performance, refinement , efficiency and comfort.